The use of advanced technology in hotel management and operation has benefited the hospitality industry and the guests simultaneously. Following are the technologies that have played a big role in doing so:
1. PMS system
The ‘PMS’ the property management system or the guest management system help the hotel to integrate different areas of the hotel such as, guest billing, payments, documents, tapping e-commerce, data storage, etc. This automates the entire process and help to keep all the departments interlinked.
2. Hotel information system
There are different type of hotel information systems and PMS is one of them. To make your hotel work more efficiently, you need to use other hotel information systems as well such as hotel housekeeping management systems, hotel service management systems, etc. Use of these systems help the hotel to have better control and also help to manipulate resource as and when required.
3. Implementation of WIFI and cloud facilities
The facility of free WIFI and cloud service leads to constant connectivity between departments and gives a sense of appreciation in guests with the feeling of an extra facility provide in the form of free internet.
4. Social media networkingSocial media networking helps the hotel advertise themselves in a subtle way and to stay in constant touch with guests to build loyalty.
5. Market segmentation and campaigns
This facility helps the hotels to use various mailing and messaging methods to communicate various information to guests from their database for advertisement purpose in an efficient way. These few points mentioned above can help the hotel improve business and at the same place provide customers with satisfaction.
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